Industries / Trucking & freight

Trucking & freight website design.

Websites for trucking companies and carriers. Shippers see your lanes, equipment and credentials in seconds, request a rate without calling around, and drivers can apply from their phone. Every inquiry is tracked to where it came from.

Free and no obligation. We reply within one working day.

Before the call

What a shipper checks before calling you.

A shipper or broker looking at a new carrier wants five answers fast. If your site doesn't give them, they move to the next carrier in the search results.

  1. Do you run my lane?

    Origin, destination and regions, named plainly.

  2. Can you haul my freight?

    Equipment types, trailer counts and what you won't take.

  3. Are you legitimate?

    USDOT and MC numbers, insurance coverage and safety record, easy to verify.

  4. How do I get a rate?

    A short quote form with origin, destination, equipment and pickup date.

  5. Can I reach dispatch?

    Tap-to-call, hours and a real email address on every page.

Two audiences

One site, two kinds of visitor.

Shippers and brokers want lanes, equipment and a fast quote. Drivers want pay, home time and an easy application. Mixing them on one page loses both.

We give each audience its own path from the homepage: shippers go to services, lanes and the quote form; drivers go straight to a recruiting page that answers their questions before they apply.

The pages

Pages a trucking website needs.

Lanes & coverage

Your regular lanes and regions, with a dedicated page for each major lane, e.g. Dallas to Atlanta reefer or Midwest regional flatbed. These pages are what shippers find when they search a specific route.

Equipment & fleet

Dry van, reefer, flatbed, step deck, hotshot, whatever you run, with capacities and real photos of your trucks, not stock images.

Services

Full truckload, LTL, dedicated, drayage, expedited, power only. Plain descriptions of what each one means at your company.

Credentials & safety

USDOT and MC numbers, insurance coverage, safety rating and years operating, placed where a shipper or broker can check them in seconds.

Request a quote

Origin, destination, equipment, pickup date and contact details. Short enough to fill in on a phone, detailed enough that dispatch can actually price it.

Driver recruiting

Pay structure, home time, equipment, benefits and a short interest form, so drivers apply before they've talked themselves out of it.

Contact & dispatch

Tap-to-call on mobile, office hours, terminal address and map. Every call and form tracked to the page it came from.

Search

How shippers and brokers find carriers.

Shippers rarely search for 'a trucking company.' They search for a lane, a piece of equipment or a place: flatbed carrier Houston, reefer trucking Texas to California, dedicated trucking Dallas.

We build a page for each of the lanes, equipment types and locations you actually serve, set up your Google Business Profile for your terminal, and track which pages bring in quote requests. Over time, that's how a carrier gets direct shipper freight instead of relying only on load boards and brokers.

No ranking promises. We build the foundation and measure what it brings in.

flatbed carrier Houstonreefer trucking Texas to Californiadedicated trucking DallasLTL carrier near mehotshot trucking Oklahoma

Common problems

Common problems on trucking websites.

Our free website review checks your site against all of these and shows you what to fix first.

— The homepage says 'reliable, on-time service' but never says which lanes or equipment.

— No USDOT or MC number anywhere, so a careful shipper can't verify you.

— The only way to get a rate is a generic contact form or a phone number.

— Phone numbers that can't be tapped on mobile, where most visitors are.

— Driver recruiting buried in the footer, or mixed in with shipper content.

— No tracking, so there's no way to know if the website brings in any business at all.

25+ website inquiries for a cross-border freight client, before any ad spend · Read the case study →

Pricing

What it costs.

Most single-terminal carriers fit the Website Foundation (from $900). If you run several lanes or want lane and equipment pages that bring in search traffic, the Lead System (from $1,500) is built for that. You get a fixed quote before any work starts.

Questions

Trucking questions.

Is a website worth it if we get most loads from load boards?

Load boards are fine for filling trucks, but rates are set by the market. A website is how direct shippers find and vet you, and it's the first place many shippers and brokers look before trusting a carrier they haven't used.

We only run a few trucks. Is this overkill?

No. Smaller fleets often benefit most, because one or two direct shipper relationships can change your rate per mile. The Website Foundation is built for that size.

Can the website help us recruit drivers?

Yes. A dedicated recruiting page with pay, home time and equipment, plus a short interest form that sends applications straight to you.

Should we show our USDOT and MC numbers?

Yes. Shippers and brokers check them before anything else, and showing them openly signals you've got nothing to hide.

Do you write the content?

Yes. We write the copy from a call about your lanes, equipment and customers. You review and approve everything before it goes live.

We already have a website. Do we lose anything if you rebuild it?

No. We keep your domain, redirect old pages to the new ones so you don't lose existing Google traffic, and move your content across.

Do you guarantee loads or rankings?

No. Nobody honestly can. We build the foundation, track what it brings in and improve it.

See where your site is losing quote requests.

Get a free website review. We look at your site the way a shipper would, show you where quote requests slip away, and what we’d change first. We reply within one working day.

Get a free website review