/* Layout: editorial 12-column page with wide margins. Type carries it; the logo's 45° bars are the only motif, reused for the hero reveal, the proof backdrop and the freight lanes. Single light brand world with ink chapters, by choice. */
:root{
  --paper:#F9F8F6; --paper-2:#F1EFEB; --ink:#0F0F0F; --muted:#6B6B6B; --line:#E3E0DA;
  --red:#B91C1C; --red-h:#991B1B; --on-ink:#FFFFFF; --on-ink-2:rgba(255,255,255,.72); --on-ink-3:rgba(255,255,255,.5); --ink-line:rgba(255,255,255,.14);
  --sans:"Plus Jakarta Sans", system-ui, -apple-system, "Segoe UI", sans-serif;
  --serif:"Instrument Serif", "Iowan Old Style", Georgia, serif;
  --mono:"JetBrains Mono", ui-monospace, Menlo, monospace;
  --gx:clamp(16px,4.2vw,72px);
  --ease:cubic-bezier(.19,1,.22,1);
  --ease-io:cubic-bezier(.65,0,.35,1);
  color-scheme:light;
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;overflow-x:hidden}
body{margin:0;background:var(--paper);color:var(--ink);font:400 17px/1.65 var(--sans);-webkit-font-smoothing:antialiased;overflow-x:hidden}
h1,h2,h3{margin:0;font-weight:800;letter-spacing:-.045em;line-height:.95;text-wrap:balance}
p{margin:0}
a{color:inherit}
img{display:block;max-width:100%;height:auto}
em{font-family:var(--serif);font-style:italic;font-weight:400;letter-spacing:-.02em}
:focus-visible{outline:2px solid var(--red);outline-offset:4px;border-radius:2px}
.lbl{font:500 11px/1.5 var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.js .fade{opacity:0;transform:translateY(24px);transition:opacity 1.2s var(--ease),transform 1.2s var(--ease)}
.js .fade[data-from="top"]:not(.in){transform:translateY(-24px)}
.js .fade.in{opacity:1;transform:none}
.sec{position:relative;padding:clamp(110px,17vh,200px) var(--gx);border-top:1px solid var(--line)}
.h2{font-size:clamp(44px,6.4vw,116px);letter-spacing:-.06em;max-width:15ch;margin-top:24px}
.grid12{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:0 2vw}

/* logo */
.logo{display:block;height:auto}
.logo .lr{fill:var(--red)}
.logo .lm,.logo .lw{fill:currentColor}

/* links & buttons */
.ul{position:relative;text-decoration:none;display:inline-flex;align-items:center;gap:14px;font:600 15px/1 var(--sans)}
.ul::after{content:"";position:absolute;left:0;right:0;bottom:-8px;height:1px;background:currentColor;transform-origin:right;transition:transform .7s var(--ease)}
.ul:hover::after{transform:scaleX(0)}
.ul .ar{display:inline-block;transition:transform .7s var(--ease)}
.ul:hover .ar{transform:translateX(6px)}
.ul.red{color:var(--red)}
.pill{display:inline-flex;align-items:center;gap:14px;padding:19px 28px;border-radius:999px;background:var(--red);color:var(--on-ink);text-decoration:none;font:600 15.5px/1.2 var(--sans);transition:background .4s;border:0;cursor:pointer}
.pill:hover{background:var(--red-h)}
.pill .ar{transition:transform .6s var(--ease)}
.pill:hover .ar{transform:translateX(4px)}
.pill:focus-visible{outline:2px solid var(--ink);outline-offset:4px}

/* nav */
.nav{position:fixed!important;inset:0 0 auto 0;z-index:80;display:flex;justify-content:space-between;align-items:center;padding:calc(18px + env(safe-area-inset-top,0px)) var(--gx) 18px;color:var(--ink);transition:background .5s,color .5s,padding .5s}
.nav.solid{background:rgba(249,248,246,.86);-webkit-backdrop-filter:blur(14px);backdrop-filter:blur(14px);padding-block:calc(12px + env(safe-area-inset-top,0px)) 12px}
.on-dark .nav{color:var(--on-ink)}
.on-dark .nav.solid{background:rgba(15,15,15,.93)}
.brand{display:block;text-decoration:none;color:inherit}
.brand .logo{width:clamp(118px,9vw,140px)}
.nav-r{display:flex;align-items:center;gap:28px}
.nav-r .ul{font-size:14px}
.menu-btn{all:unset;cursor:pointer;display:flex;align-items:center;gap:12px;font:600 14px/1 var(--sans)}
.menu-btn:focus-visible{outline:2px solid currentColor;outline-offset:6px}
.menu-btn i{position:relative;width:26px;height:8px;display:block}
.menu-btn i::before,.menu-btn i::after{content:"";position:absolute;left:0;right:0;height:1.5px;background:currentColor;transition:transform .6s var(--ease),top .6s var(--ease)}
.menu-btn i::before{top:0}.menu-btn i::after{top:6.5px}
.menu-open .nav{color:var(--on-ink);background:transparent;backdrop-filter:none;-webkit-backdrop-filter:none}
.menu-open .menu-btn i::before{top:3.25px;transform:rotate(45deg)}
.menu-open .menu-btn i::after{top:3.25px;transform:rotate(-45deg)}
@media (max-width:700px){.nav-r .ul{display:none}}
.overlay{position:fixed;inset:0;z-index:70;background:var(--ink);color:var(--on-ink);display:grid;grid-template-rows:1fr auto;padding:120px var(--gx) 36px;clip-path:inset(0 0 100% 0);transition:clip-path 1s var(--ease-io);visibility:hidden}
.menu-open .overlay{clip-path:inset(0 0 0 0);visibility:visible}
.overlay ol{list-style:none;margin:0;padding:0;align-self:center;display:grid;gap:clamp(4px,1vh,12px);counter-reset:n}
.overlay li{counter-increment:n;overflow:hidden}
.overlay li a{display:inline-flex;align-items:baseline;gap:18px;text-decoration:none;font:800 clamp(40px,8vw,120px)/1.02 var(--sans);letter-spacing:-.05em;transform:translateY(110%);transition:transform 1s var(--ease),color .4s}
.overlay li a::before{content:"0" counter(n);font:500 12px/1 var(--mono);letter-spacing:.1em;color:var(--on-ink-3);transform:translateY(-1.6em)}
.overlay li a:hover{color:var(--red)}
.menu-open .overlay li a{transform:none}
.menu-open .overlay li:nth-child(2) a{transition-delay:.05s}.menu-open .overlay li:nth-child(3) a{transition-delay:.1s}.menu-open .overlay li:nth-child(4) a{transition-delay:.15s}.menu-open .overlay li:nth-child(5) a{transition-delay:.2s}
.overlay .ofoot{display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px;font:500 12px/1.5 var(--mono);color:var(--on-ink-3)}

/* HERO */
.hero{position:relative;padding:clamp(110px,15vh,160px) 0 clamp(80px,12vh,140px);overflow:hidden}
.hero-top{padding-inline:var(--gx);align-items:end}
.hero .eyebrow{grid-column:1/-1}
.disp{grid-column:1/9;margin:clamp(22px,3.6vh,36px) 0 0 -.03em;font:800 clamp(68px,12.4vw,236px)/.82 var(--sans);letter-spacing:-.075em}
.disp .ln{position:relative;display:block;width:max-content;max-width:100%}
.disp .l2{margin-left:.8em;font-family:var(--serif);font-style:italic;font-weight:400;letter-spacing:-.04em;line-height:.9}
.disp .l3{margin-left:.25em}
.disp .dot{color:var(--red);display:inline-block}

.disp .bar{position:absolute;left:-.12em;right:-.12em;top:.1em;bottom:.04em;background:var(--red);transform:skewX(-45deg) scaleX(0);transform-origin:left;pointer-events:none}
.disp .l2 .bar{background:var(--ink)}
.disp .bar.b2{top:auto;bottom:-.02em;height:.07em;background:var(--ink)}
.disp .l2 .bar.b2{background:var(--red)}
.js .loaded .disp .bar.b2{animation-delay:calc(var(--d) + .14s)}
.js .disp .dot{transform:translateY(-1.4em);opacity:0}
.js .loaded .disp .dot{animation:dotIn .9s cubic-bezier(.34,1.56,.64,1) forwards;animation-delay:1.55s}
@keyframes dotIn{to{transform:none;opacity:1}}
.brand .logo path{transform-box:fill-box}
.js .brand .lr,.js .brand .lm{opacity:0;transform:translateX(-40%)}
.js .brand .lw{clip-path:inset(0 100% 0 0)}
.js .loaded .brand .lr,.js .loaded .brand .lm{opacity:1;transform:none;transition:transform 1s var(--ease),opacity .6s}
.js .loaded .brand .lm{transition-delay:.12s}
.js .loaded .brand .lw{clip-path:inset(0 0 0 0);transition:clip-path 1.2s var(--ease) .25s}
.js .disp .tx{opacity:0}
.js .loaded .disp .tx{animation:txIn .01s linear forwards;animation-delay:calc(var(--d) + .5s)}
.js .loaded .disp .bar{animation:sweep 1.1s var(--ease-io) forwards;animation-delay:var(--d)}
@keyframes sweep{0%{transform:skewX(-45deg) scaleX(0);transform-origin:left}45%{transform:skewX(-45deg) scaleX(1);transform-origin:left}55%{transform:skewX(-45deg) scaleX(1);transform-origin:right}100%{transform:skewX(-45deg) scaleX(0);transform-origin:right}}
@keyframes txIn{to{opacity:1}}
.intro{grid-column:9/13;display:grid;gap:22px;align-content:end;padding-bottom:.4vw}
.intro h1{font:700 clamp(22px,1.9vw,30px)/1.18 var(--sans);letter-spacing:-.03em}
.intro p{font-size:16.5px;line-height:1.6;color:var(--muted)}
.ctas{display:flex;flex-wrap:wrap;align-items:center;gap:22px 30px;margin-top:6px}
.js .intro{opacity:0;transform:translateY(16px);transition:opacity 1.2s var(--ease) 1.1s,transform 1.2s var(--ease) 1.1s}
.js .loaded .intro{opacity:1;transform:none}

/* floating stack of real sites */
.stack{position:relative;margin:clamp(70px,12vh,130px) var(--gx) 0 auto;width:min(84vw,1240px);aspect-ratio:16/8.4}
.card{position:absolute;margin:0;background:var(--paper);box-shadow:0 1px 0 rgba(15,15,15,.06),0 40px 80px -40px rgba(15,15,15,.45);border-radius:10px;overflow:hidden;translate:0 0;animation:float var(--t,8s) ease-in-out infinite;animation-delay:var(--fd,0s)}
.card .chrome{display:flex;align-items:center;gap:10px;height:30px;padding:0 12px;background:#fff;border-bottom:1px solid var(--line)}
.card .chrome i{width:7px;height:7px;border-radius:50%;background:var(--line)}
.card .chrome span{margin-left:8px;font:500 10.5px/1 var(--mono);letter-spacing:.06em;color:var(--muted);white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.card img{width:100%;aspect-ratio:16/9;object-fit:cover;object-position:top}
.card.c1{left:21%;top:18%;width:58%;z-index:3;--t:9s}
.card.c2{right:0;top:0;width:40%;z-index:2;--t:7.5s;--fd:-2s}
.card.c3{left:0;top:6%;width:40%;z-index:1;--t:8.5s;--fd:-4s}
.card .pos{transform:translate(calc(var(--mx,0) * var(--k,10px)),calc(var(--my,0) * var(--k,10px)))}
.card.c1{--k:14px}.card.c2{--k:-10px}.card.c3{--k:-7px}
.stack .cap{position:absolute;right:0;bottom:-34px}
@keyframes float{0%,100%{translate:0 0}50%{translate:0 -12px}}
.js .card{opacity:0;transform:translateY(40px);transition:opacity 1.4s var(--ease),transform 1.4s var(--ease)}
.js .loaded .card{opacity:1;transform:translate(calc(var(--mx,0) * var(--k)),calc(var(--my,0) * var(--k)))}
.js .loaded .card.c1{transition-delay:1.2s,0s}
.js .loaded .card.c2{transition-delay:1.4s,0s}
.js .loaded .card.c3{transition-delay:1.55s,0s}
@media (max-width:1100px){
  .disp,.intro{grid-column:1/-1}
  .intro{margin-top:clamp(40px,6vh,64px);max-width:560px}
}
@media (max-width:760px){
  .disp{font-size:20vw}
  .disp .l2{margin-left:.3em}
  .disp .l3{margin-left:.1em}
  .ctas .pill{width:100%;justify-content:center;padding:18px 20px;font-size:15px}
  .stack{width:auto;margin:56px var(--gx) 0;aspect-ratio:16/11}
  .card.c1{left:8%;top:30%;width:84%}
  .card.c2{width:60%}
  .card.c3{width:60%;top:4%}
  .card .chrome{height:20px}
  .card .chrome span{font-size:8.5px}
}

/* PROOF (dark) */
.proof{position:relative;background:var(--ink);color:var(--on-ink);padding:clamp(120px,19vh,220px) var(--gx) clamp(110px,16vh,180px);overflow:hidden;isolation:isolate}
.shards{position:absolute;inset:0;z-index:-1;pointer-events:none}
.shard{position:absolute;height:clamp(90px,13vw,240px);transform:translateX(var(--sx,0)) skewX(-45deg);border-radius:2px}
.shard.s1{top:6%;left:34%;width:78vw;background:linear-gradient(90deg,rgba(185,28,28,.0),rgba(185,28,28,.30) 30%,rgba(185,28,28,.06))}
.shard.s2{top:calc(6% + clamp(110px,15.6vw,290px));left:28%;width:62vw;background:linear-gradient(90deg,rgba(255,255,255,0),rgba(255,255,255,.07) 40%,rgba(255,255,255,.015))}
.shard.s3{top:calc(6% + clamp(220px,31.2vw,580px));left:16%;width:78vw;background:linear-gradient(90deg,rgba(185,28,28,0),rgba(185,28,28,.22) 30%,rgba(185,28,28,.04))}
.proof .lbl{color:var(--on-ink-2)}
.proof h2.name{margin-top:22px;font-size:clamp(52px,8.6vw,160px);letter-spacing:-.065em;line-height:.88}
.proof .lead{margin-top:30px;max-width:46ch;font-size:clamp(17px,1.3vw,20px);color:var(--on-ink-2)}
.stats{margin-top:clamp(70px,12vh,130px);display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:48px 2vw;align-items:end}
.stat{grid-column:span 5;border-top:1px solid var(--ink-line);padding-top:24px}
.stat + .stat{grid-column:7/13}
.stat .v{display:block;font:800 clamp(88px,12vw,230px)/.8 var(--sans);letter-spacing:-.075em;font-variant-numeric:tabular-nums;white-space:nowrap}
.stat .v .r{color:var(--red)}
.stat .k{display:block;margin-top:22px;font-weight:600;font-size:17px}
.stat .q{display:block;margin-top:6px;font-size:14.5px;color:var(--on-ink-3);max-width:40ch}
.signed{margin-top:clamp(50px,8vh,80px);display:flex;gap:18px;align-items:baseline;max-width:60ch;font:400 clamp(26px,2.6vw,42px)/1.15 var(--serif);font-style:italic}
.signed::before{content:"";flex:none;width:28px;height:12px;background:var(--red);transform:skewX(-45deg) translateY(-6px)}
.built{margin-top:clamp(110px,18vh,200px);align-items:start}
.built .site{grid-column:1/9}
.built .notes-wrap{grid-column:9/13}
.notes-wrap .h{display:block;margin-bottom:14px}
.proof .quote{margin:clamp(110px,18vh,190px) 0 0 calc(100% / 12 * 3);max-width:22ch;font:400 clamp(32px,3.8vw,64px)/1.1 var(--serif);font-style:italic;letter-spacing:-.02em}
.proof .quote footer{margin-top:28px;font:500 11px/1.5 var(--mono);font-style:normal;letter-spacing:.14em;text-transform:uppercase;color:var(--on-ink-3)}
.proof .links{display:flex;flex-wrap:wrap;gap:24px 56px;margin:clamp(56px,9vh,96px) 0 0 calc(100% / 12 * 3)}
.proof .ul.red{color:#F05252}
.fine{margin:40px 0 0 calc(100% / 12 * 3);max-width:66ch;font-size:13px;color:var(--on-ink-3)}
@media (max-width:860px){
  .stats{grid-template-columns:1fr}
  .stat,.stat + .stat{grid-column:1/-1}
  .stat .v{font-size:24vw}
  .built{grid-template-columns:1fr}
  .built .site,.built .notes-wrap{grid-column:1/-1}
  .proof .quote,.proof .links,.fine{margin-left:0}
}

/* annotated site frames */
.site{margin:0;border-radius:12px;overflow:hidden;background:#fff;box-shadow:0 50px 100px -50px rgba(0,0,0,.6);transform:perspective(1800px) rotateX(var(--tilt,0deg));transform-origin:50% 100%}
.site .chrome{display:flex;align-items:center;gap:10px;height:38px;padding:0 16px;background:#fff;border-bottom:1px solid var(--line)}
.site .chrome i{width:9px;height:9px;border-radius:50%;background:var(--line)}
.site .chrome a{margin-left:10px;font:500 12px/1 var(--mono);letter-spacing:.04em;color:var(--muted);text-decoration:none}
.site .chrome a:hover{color:var(--red)}
.site .screen{position:relative}
.site .screen img{width:100%;aspect-ratio:16/9;object-fit:cover}
.pin{position:absolute;left:var(--x);top:var(--y);width:28px;height:28px;margin:-14px 0 0 -14px;border-radius:50%;background:var(--red);color:#fff;display:grid;place-items:center;font:500 11px/1 var(--mono);box-shadow:0 0 0 4px rgba(185,28,28,.22);transition:transform .5s var(--ease),box-shadow .5s}
.pin.hot{transform:scale(1.25);box-shadow:0 0 0 10px rgba(185,28,28,.25)}
.notes{list-style:none;margin:0;padding:0;counter-reset:p}
.notes li{counter-increment:p;display:grid;grid-template-columns:28px 1fr;gap:4px 16px;padding-block:18px;border-top:1px solid var(--line);transition:color .4s}
.notes li::before{content:counter(p);grid-row:span 2;width:24px;height:24px;border-radius:50%;border:1px solid currentColor;display:grid;place-items:center;font:500 10.5px/1 var(--mono);color:var(--red)}
.notes li b{font-weight:600;font-size:16px}
.notes li span{font-size:14.5px;color:var(--muted)}
.notes li.hot b{color:var(--red)}
.dark-notes li{border-color:var(--ink-line)}
.dark-notes li span{color:var(--on-ink-3)}
.dark-notes li.hot b{color:#F05252}
.notes .h{display:block;margin-bottom:14px}
@media (max-width:760px){.pin{width:20px;height:20px;margin:-10px 0 0 -10px;font-size:9px}.site .chrome{height:28px}.site .chrome a{font-size:10px}}

/* PROBLEM */
.problem .say{font:700 clamp(34px,5vw,88px)/1.04 var(--sans);letter-spacing:-.045em;max-width:17ch;margin-left:calc(100% / 12 * 2)}
.problem .say .g{color:var(--muted)}
.plist{list-style:none;padding:0;margin:clamp(70px,12vh,130px) 0 0 calc(100% / 12 * 2);display:grid;grid-template-columns:1fr 1fr;gap:0 4vw}
.plist li{padding-block:22px;border-top:1px solid var(--line);font-size:17px;display:grid;gap:6px}
.plist li b{font-weight:600}
.plist li span{color:var(--muted);font-size:15.5px}
.problem .after-note{margin:56px 0 0 calc(100% / 12 * 2);max-width:52ch;font-size:18px}
@media (max-width:760px){.problem .say,.plist,.problem .after-note{margin-left:0}.plist{grid-template-columns:1fr}}

/* APPROACH */
.path{position:relative;margin-top:clamp(70px,12vh,130px);display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:3vw;padding-top:48px;border-top:1px solid var(--ink)}
.path .step{display:grid;gap:14px;align-content:start}
.path .step .n{font:500 11px/1 var(--mono);letter-spacing:.14em;color:var(--red)}
.path .step h3{font-size:clamp(40px,4.6vw,84px);letter-spacing:-.06em}
.path .step p{color:var(--muted);font-size:16px;max-width:32ch}
@media (max-width:760px){.path{grid-template-columns:1fr;row-gap:48px}}

/* SPECIALISATION, with freight lanes behind */
.spec{background:var(--paper-2);overflow:hidden;isolation:isolate}
.lanes{position:absolute;inset:0;z-index:-1;width:100%;height:100%;-webkit-mask-image:linear-gradient(180deg,transparent,#000 14%,#000 86%,transparent);mask-image:linear-gradient(180deg,transparent,#000 14%,#000 86%,transparent)}
.types{margin-top:clamp(60px,10vh,110px);font:800 clamp(36px,5.6vw,104px)/1.02 var(--sans);letter-spacing:-.055em}
.types span{white-space:nowrap}
@media (max-width:760px){.lanes{opacity:.45}}
.types i{font-style:normal;color:#CFC9BF;font-weight:400;padding-inline:.18em}
@media (max-width:560px){.types{font-size:9.4vw}.types span{white-space:normal}}
.spec-row{margin-top:clamp(70px,11vh,120px);align-items:start}
.spec-row .txt{grid-column:1/6;font-size:18px;display:grid;gap:20px}
.spec-row .txt p:last-child{color:var(--muted);font-size:16px}
.spec-row dl{grid-column:7/13;margin:0;display:grid;grid-template-columns:auto 1fr;background:rgba(249,248,246,.7);-webkit-backdrop-filter:blur(6px);backdrop-filter:blur(6px)}
.spec-row dt,.spec-row dd{padding-block:16px;border-top:1px solid var(--line);margin:0}
.spec-row dt{padding-right:28px;font:500 11px/1.9 var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.spec-row dd{font-size:16.5px}
.spec-link{margin-top:56px}
@media (max-width:860px){.spec-row{grid-template-columns:1fr}.spec-row .txt,.spec-row dl{grid-column:1/-1}.spec-row dl{margin-top:40px}}

/* SERVICES */
.svc-list{list-style:none;margin:clamp(60px,10vh,110px) 0 0;padding:0}
.svc-list li{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:14px 2vw;align-items:baseline;padding-block:clamp(26px,4vh,44px);border-top:1px solid var(--line)}
.svc-list li:last-child{border-bottom:1px solid var(--line)}
.svc-list .n{grid-column:1/2;font:500 12px/1 var(--mono);letter-spacing:.1em;color:var(--muted)}
.svc-list h3{grid-column:2/7;font:800 clamp(40px,5.2vw,96px)/.92 var(--sans);letter-spacing:-.06em}
.svc-list .d{grid-column:8/13;display:grid;gap:16px}
.svc-list .d p{font-size:16.5px;line-height:1.6}
.svc-list .d ul{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:8px 18px;font:500 11px/1.6 var(--mono);letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.svc-note{margin-top:28px;font-size:14px;color:var(--muted)}
@media (max-width:760px){.svc-list li{grid-template-columns:auto 1fr;gap:12px 16px}.svc-list h3{grid-column:2;font-size:11vw}.svc-list .d{grid-column:2}}

/* WORK showcase */
.work .head{display:flex;justify-content:space-between;align-items:end;gap:24px;flex-wrap:wrap}
.show{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:40px 2vw;margin-top:clamp(90px,14vh,160px);align-items:start}
.show .site{grid-column:1/9;box-shadow:0 1px 0 rgba(15,15,15,.06),0 50px 100px -50px rgba(15,15,15,.45)}
.show .info{grid-column:9/13;display:grid;gap:14px;align-content:start}
.show.flip .site{grid-column:5/13;grid-row:1}
.show.flip .info{grid-column:1/5;grid-row:1}
.show h3{font-size:clamp(40px,4.6vw,84px);letter-spacing:-.06em;line-height:.9}
.show .k{font:500 11px/1.5 var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.show .outs{display:grid;grid-template-columns:1fr 1fr;gap:12px 2vw;margin-top:8px}
.show .out{border-top:1px solid var(--ink);padding-top:14px;display:grid;gap:4px}
.show .out b{font:800 clamp(34px,3vw,52px)/1 var(--sans);letter-spacing:-.05em}
.show .out span{font-size:14px;color:var(--muted)}
.show .out b.sm{font-size:clamp(26px,2.2vw,38px);line-height:1.15}
.show .pq{font:400 22px/1.25 var(--serif);font-style:italic;margin-top:6px}
.show .notes{margin-top:10px}
.show .ul{justify-self:start;margin-top:10px}
.site.live .lens{display:grid;place-content:center;justify-items:center;gap:22px;aspect-ratio:16/9;background:radial-gradient(120% 90% at 50% 110%,#2a0d0d 0%,#111 55%,#0b0b0b 100%);color:#fff;text-decoration:none;text-align:center}
.site.live .lens .lbl{color:rgba(255,255,255,.55)}
.lens-name{font:800 clamp(48px,7vw,120px)/.9 var(--sans);letter-spacing:-.06em}
.site.live .lens .ul{color:#fff}
.lens-note{font-size:16.5px;color:var(--muted);max-width:36ch}
.others{margin-top:clamp(100px,16vh,170px);border-top:1px solid var(--ink)}
.others .lbl{display:block;padding-top:18px}
.other{display:flex;justify-content:space-between;align-items:baseline;gap:20px;flex-wrap:wrap;padding-block:clamp(22px,3.4vh,34px);border-bottom:1px solid var(--line);text-decoration:none}
.other h3{font-size:clamp(34px,4.6vw,84px);letter-spacing:-.06em;transition:transform .9s var(--ease)}
.other:hover h3{transform:translateX(10px)}
.other .k{font:500 11px/1.5 var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.other:hover .k{color:var(--red)}
@media (max-width:960px){
  .show{grid-template-columns:1fr}
  .show .site,.show .info,.show.flip .site,.show.flip .info{grid-column:1/-1;grid-row:auto}
}

/* stride: page-progress bar + headings that lean with the scroll */
.stride{position:absolute;left:0;bottom:-1px;height:2px;width:100%;background:var(--red);transform-origin:left;transform:scaleX(var(--prog,0));pointer-events:none}

/* PROBLEM: flip cards */
.pgrid{list-style:none;padding:0;margin:clamp(60px,10vh,110px) 0 0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(12px,1.4vw,20px)}
.pgrid li{perspective:1400px}
.pcard{all:unset;box-sizing:border-box;position:relative;display:grid;width:100%;min-height:clamp(220px,17vw,260px);cursor:pointer;transform-style:preserve-3d;transition:transform .9s var(--ease)}
.pcard:focus-visible{outline:2px solid var(--red);outline-offset:4px;border-radius:16px}
.pcard .face{grid-area:1/1;display:grid;align-content:start;gap:10px;padding:clamp(22px,2vw,30px);border-radius:16px;backface-visibility:hidden;-webkit-backface-visibility:hidden}
.pcard .front{background:#fff;border:1px solid var(--line);box-shadow:0 24px 50px -40px rgba(15,15,15,.35)}
.pcard .back{background:var(--ink);color:var(--on-ink);transform:rotateY(180deg);align-content:end}
.pcard .pn{font:500 11px/1 var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--red)}
.pcard b{font-weight:700;font-size:clamp(19px,1.5vw,22px);letter-spacing:-.02em;line-height:1.2}
.pcard .back b{font-size:clamp(20px,1.7vw,26px);font-weight:600;line-height:1.25}
.pcard .pd{color:var(--muted);font-size:15.5px}
.pcard .hint{margin-top:auto;padding-top:14px;font:500 10.5px/1 var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--muted);display:flex;gap:8px;align-items:center}
.pcard .front{align-content:stretch;grid-template-rows:auto auto 1fr auto}
@media (hover:hover){.pgrid li:hover .pcard{transform:rotateY(180deg)}}
.pcard[aria-pressed="true"]{transform:rotateY(180deg)}
@media (max-width:960px){.pgrid{grid-template-columns:1fr 1fr}}
@media (max-width:600px){.pgrid{grid-template-columns:1fr}}

/* APPROACH: jobs lit by scroll */
.jobs{position:relative;margin-top:clamp(70px,12vh,130px);display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(12px,1.4vw,20px);padding-top:44px}
.jtrack{position:absolute;left:0;right:0;top:0;height:2px;background:var(--line)}
.jfill{position:absolute;inset:0;background:var(--red);transform-origin:left;transform:scaleX(var(--jp,0))}
.jstep{position:absolute;top:-5px;left:calc(var(--jp,0) * 100% - 30px);width:30px;height:12px;background:var(--red);transform:skewX(-45deg)}
.job{position:relative;background:#fff;border:1px solid var(--line);border-radius:18px;padding:clamp(24px,2.2vw,34px);display:grid;gap:14px;align-content:start;box-shadow:0 24px 50px -40px rgba(15,15,15,.3);transition:background .7s var(--ease),color .7s var(--ease),transform .7s var(--ease),border-color .7s}
.job .n{font:500 11px/1 var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--muted);transition:color .7s}
.job h3{font-size:clamp(40px,4.4vw,80px);letter-spacing:-.06em;color:#CFC9BF;transition:color .7s var(--ease)}
.job p{color:var(--muted);font-size:16px;transition:color .7s}
.job ul{list-style:none;margin:6px 0 0;padding:0;display:flex;flex-wrap:wrap;gap:8px}
.job li{font:500 11px/1 var(--mono);letter-spacing:.08em;text-transform:uppercase;padding:8px 10px;border-radius:999px;border:1px solid var(--line);color:var(--muted);transition:all .7s}
.job.lit{transform:translateY(-8px)}
.job.lit h3{color:var(--ink)}
.job.lit .n{color:var(--red)}
.job.lit li{border-color:rgba(185,28,28,.35);color:var(--red)}
.job.now{background:var(--ink);color:var(--on-ink);border-color:var(--ink)}
.job.now h3{color:var(--on-ink)}
.job.now p{color:var(--on-ink-2)}
.job.now li{border-color:rgba(255,255,255,.25);color:var(--on-ink)}
@media (max-width:860px){.jobs{grid-template-columns:1fr}.jtrack{display:none}.jobs{padding-top:0}}

/* SPEC: need cards */
.spec-row{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:40px 2vw;margin-top:clamp(70px,11vh,120px);align-items:start}
.spec-row .txt{grid-column:1/5;font-size:18px;display:grid;gap:20px;position:sticky;top:110px}
.spec-row .txt p:last-child{color:var(--muted);font-size:16px}
.needs{grid-column:5/13;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(12px,1.2vw,18px)}
.need{position:relative;background:#fff;border:1px solid var(--line);border-radius:16px;padding:clamp(22px,2vw,28px);display:grid;gap:12px;align-content:start;box-shadow:0 24px 50px -40px rgba(15,15,15,.35);overflow:hidden;transition:transform .7s var(--ease),box-shadow .7s var(--ease),border-color .5s}
.need:last-child{grid-column:1/-1}
.need::before{content:"";position:absolute;left:-40px;top:0;width:34px;height:6px;background:var(--red);transform:skewX(-45deg);transition:left .8s var(--ease)}
.need .nk{font:800 clamp(26px,2.2vw,36px)/1 var(--sans);letter-spacing:-.04em}
.need p{color:var(--muted);font-size:15.5px}
.need .chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:4px}
.need .chips i{font:500 11px/1 var(--mono);font-style:normal;letter-spacing:.06em;padding:8px 11px;border-radius:999px;background:var(--paper-2);color:var(--ink);transition:background .5s,color .5s,transform .5s var(--ease)}
.need:hover,.need:focus-within{transform:translateY(-6px);box-shadow:0 34px 60px -40px rgba(15,15,15,.45);border-color:rgba(185,28,28,.3)}
.need:hover::before{left:24px}
.need:hover .chips i{background:var(--red);color:#fff}
.need:hover .chips i:nth-child(2){transition-delay:.06s}.need:hover .chips i:nth-child(3){transition-delay:.12s}
@media (max-width:960px){.spec-row{grid-template-columns:1fr}.spec-row .txt,.needs{grid-column:1/-1}.spec-row .txt{position:static}}
@media (max-width:560px){.needs{grid-template-columns:1fr}}

/* SERVICES: tabs + stage */
.svc-ui{margin-top:clamp(60px,10vh,110px);display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:40px 2vw;align-items:start}
.tabs{grid-column:1/6;display:grid;border-top:1px solid var(--line)}
.tab{all:unset;box-sizing:border-box;position:relative;cursor:pointer;display:grid;grid-template-columns:auto 1fr;gap:6px 18px;padding:26px 0 28px;border-bottom:1px solid var(--line)}
.tab:focus-visible{outline:2px solid var(--red);outline-offset:4px}
.tab .n{font:500 12px/1 var(--mono);letter-spacing:.1em;color:var(--muted);padding-top:.9em}
.tab .t{font:800 clamp(30px,3.4vw,58px)/.95 var(--sans);letter-spacing:-.055em;color:#C9C2B8;transition:color .6s var(--ease)}
.tab:hover .t{color:#8F877C}
.tab.on .t{color:var(--ink)}
.tab.on .n{color:var(--red)}
.tab .more{grid-column:2;display:grid;grid-template-rows:0fr 0fr;transition:grid-template-rows .7s var(--ease)}
.tab .more > *{overflow:hidden;min-height:0}
.tab.on .more{grid-template-rows:1fr 1fr}
.tab .more > span{display:block}
.tab .d{font-size:16px;color:var(--muted);padding-top:10px}
.tab .ch{display:flex!important;flex-wrap:wrap;gap:6px 14px;padding-top:12px;font:500 10.5px/1.6 var(--mono);letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.tab .ch i{font-style:normal}
.tab .prog{position:absolute;left:0;right:0;bottom:-1px;height:2px;overflow:hidden}
.tab .prog b{position:absolute;inset:0;background:var(--red);transform-origin:left;transform:scaleX(0)}
.tab.on .prog b{animation:prog var(--dur,8s) linear forwards}
.stage.paused .tab .prog b,.svc-ui.paused .tab.on .prog b{animation-play-state:paused}
@keyframes prog{to{transform:scaleX(1)}}
.stage{grid-column:6/13;position:relative;container-type:inline-size;aspect-ratio:4/3.1;border-radius:22px;background:radial-gradient(circle at 1px 1px,rgba(15,15,15,.09) 1px,transparent 1.4px) 0 0/18px 18px,#EFEBE5;overflow:hidden;box-shadow:inset 0 0 0 1px rgba(15,15,15,.05)}
.win{position:absolute;inset:7% 6% 9%;background:#fff;border-radius:2.2cqw;box-shadow:0 4cqw 8cqw -4cqw rgba(15,15,15,.35),0 0 0 1px rgba(15,15,15,.05);overflow:hidden;display:flex;flex-direction:column}
.wbar{flex:none;display:flex;align-items:center;gap:1cqw;height:6cqw;padding:0 2cqw;border-bottom:1px solid var(--line)}
.wbar i{width:1.2cqw;height:1.2cqw;border-radius:50%;background:var(--line)}
.wurl{margin-left:2cqw;padding:.7cqw 2cqw;border-radius:99px;background:var(--paper-2);font:500 1.7cqw/1 var(--mono);color:var(--muted);min-width:30cqw}
.wbody{position:relative;flex:1}
.scene{position:absolute;inset:0;padding:3.2cqw 4cqw;opacity:0;visibility:hidden;transition:opacity .5s}
.scene.on{opacity:1;visibility:visible}
[data-t]{opacity:0;transform:translateY(1.6cqw);transition:opacity .6s var(--ease),transform .8s var(--ease)}
[data-t].go{opacity:1;transform:none}
.scene .toast{position:absolute;right:3cqw;bottom:3cqw;display:flex;align-items:center;gap:1.4cqw;padding:1.6cqw 2.2cqw;border-radius:1.6cqw;background:var(--ink);color:#fff;font:600 1.9cqw/1.2 var(--sans);box-shadow:0 2cqw 5cqw -2cqw rgba(0,0,0,.5);transform:translateY(3cqw) scale(.96)}
.scene .toast i{flex:none;font-style:normal;display:grid;place-items:center;width:3cqw;height:3cqw;border-radius:50%;background:var(--red);font-size:1.6cqw}
/* website scene */
.w-nav{display:flex;align-items:center;gap:2.4cqw;padding-bottom:2.4cqw;border-bottom:1px solid var(--line)}
.w-logo{display:flex;gap:.5cqw;margin-right:auto}
.w-logo i{width:2.4cqw;height:1cqw;background:var(--red);transform:skewX(-45deg)}
.w-logo i:nth-child(2){background:var(--ink)}
.w-nav span{width:6cqw;height:1cqw;border-radius:9px;background:var(--line)}
.w-nav em{font:600 1.6cqw/1 var(--sans);font-style:normal;padding:1.1cqw 1.8cqw;border-radius:99px;background:var(--ink);color:#fff}
.w-hero{position:absolute;left:4cqw;top:10cqw;width:44cqw;display:grid;gap:1.6cqw}
.w-eye{font:500 1.5cqw/1 var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--red)}
.w-h{font:800 4cqw/1.04 var(--sans);letter-spacing:-.04em;min-height:9cqw}
.w-sub{font-size:1.9cqw;color:var(--muted)}
.w-lanes{display:flex;flex-wrap:wrap;gap:1cqw}
.w-lanes span{font:500 1.45cqw/1 var(--mono);padding:1cqw 1.4cqw;border-radius:99px;border:1px solid var(--line)}
.w-btn{justify-self:start;font:600 1.9cqw/1 var(--sans);font-style:normal;padding:1.6cqw 2.6cqw;border-radius:99px;background:var(--red);color:#fff;transition:opacity .6s var(--ease),transform .8s var(--ease),box-shadow .3s}
.w-btn.press{box-shadow:0 0 0 1.4cqw rgba(185,28,28,.18);transform:scale(.96)}
.w-img{position:absolute;right:4cqw;top:10cqw;width:30cqw;height:28cqw;border-radius:1.6cqw;background:linear-gradient(160deg,#1d2433,#0f1218);overflow:hidden}
.w-img i{position:absolute;height:3.2cqw;width:22cqw;left:6cqw;background:rgba(185,28,28,.6);transform:skewX(-45deg)}
.w-img i:nth-child(1){top:9cqw}.w-img i:nth-child(2){top:14cqw;left:3cqw;width:18cqw;background:rgba(255,255,255,.18)}.w-img i:nth-child(3){top:19cqw;left:0;background:rgba(185,28,28,.4)}
.w-rfq{position:absolute;right:3cqw;top:7cqw;width:36cqw;padding:2.6cqw;border-radius:1.8cqw;background:#fff;box-shadow:0 3cqw 7cqw -3cqw rgba(15,15,15,.45),0 0 0 1px rgba(15,15,15,.06);display:grid;gap:1.4cqw;transform:translateX(8cqw)}
.w-rfq b{font:700 2.3cqw/1.1 var(--sans);letter-spacing:-.02em}
.w-rfq .f{display:grid;gap:.6cqw;padding-bottom:1cqw;border-bottom:1px solid var(--line)}
.w-rfq small{font:500 1.3cqw/1 var(--mono);letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.w-rfq .f > span{font-size:1.9cqw;min-height:2.4cqw;transform:none}
.w-rfq em{justify-self:start;font:600 1.8cqw/1 var(--sans);font-style:normal;padding:1.4cqw 2.4cqw;border-radius:99px;background:var(--red);color:#fff}
.typing::after{content:"";display:inline-block;width:.12em;height:.9em;margin-left:.06em;background:var(--red);vertical-align:-.1em;animation:blink .8s steps(1) infinite}
@keyframes blink{50%{opacity:0}}
/* search scene */
.s-bar{display:flex;align-items:center;gap:1.6cqw;padding:1.8cqw 2.4cqw;border-radius:99px;box-shadow:0 0 0 1px var(--line),0 1.4cqw 3cqw -2cqw rgba(15,15,15,.3);font-size:2.1cqw}
.s-ic{width:2cqw;height:2cqw;border-radius:50%;border:.35cqw solid var(--muted);position:relative}
.s-cols{display:grid;grid-template-columns:1.5fr 1fr;gap:3cqw;margin-top:3.4cqw}
.s-res{display:grid;gap:2.6cqw;align-content:start}
.s-r{display:grid;gap:.8cqw;padding:1.8cqw;border-radius:1.4cqw;transition:opacity .6s var(--ease),transform .8s var(--ease),box-shadow .5s}
.s-r small{font:500 1.35cqw/1.2 var(--mono);color:var(--muted)}
.s-r b{font:600 2.2cqw/1.2 var(--sans);color:#1a3d8f}
.s-r p{font-size:1.6cqw;color:var(--muted)}
.s-links{display:flex;gap:1.2cqw}
.s-links i{font:500 1.35cqw/1 var(--sans);font-style:normal;padding:.9cqw 1.3cqw;border-radius:99px;background:var(--paper-2)}
.s-r.hit.go{box-shadow:0 0 0 2px rgba(185,28,28,.55)}
.s-r.ghost small,.s-r.ghost b,.s-r.ghost p{display:block;height:1.4cqw;border-radius:9px;background:var(--paper-2)}
.s-r.ghost b{width:70%;height:2cqw}.s-r.ghost small{width:40%}
.s-map{border-radius:1.6cqw;overflow:hidden;box-shadow:0 0 0 1px var(--line);display:grid;gap:.6cqw;padding-bottom:1.8cqw;align-content:start}
.s-map svg{width:100%;height:auto;background:#f6f3ee}
.s-map b,.s-map small,.s-map span{padding-inline:1.8cqw}
.s-map b{font:700 2.1cqw/1.2 var(--sans)}
.s-map small{font-size:1.5cqw;color:var(--muted)}
.s-map span{display:flex;gap:1cqw;margin-top:.6cqw}
.s-map span i{font:600 1.35cqw/1 var(--sans);font-style:normal;padding:.9cqw 1.3cqw;border-radius:99px;border:1px solid var(--line);color:#1a3d8f}
/* growth scene */
.g-head{display:flex;align-items:baseline;gap:2cqw}
.g-head b{font:700 2.4cqw/1 var(--sans)}
.g-num{font:800 5.6cqw/1 var(--sans);letter-spacing:-.05em;font-variant-numeric:tabular-nums}
.g-head i{margin-left:auto;font:500 1.4cqw/1 var(--mono);font-style:normal;letter-spacing:.08em;text-transform:uppercase;padding:1cqw 1.4cqw;border-radius:99px;background:var(--paper-2);color:var(--muted)}
.g-chart{margin-top:2cqw;height:20cqw;border-bottom:1px solid var(--line);background:repeating-linear-gradient(180deg,transparent 0 4.9cqw,var(--paper-2) 4.9cqw 5cqw)}
.g-chart svg{width:100%;height:100%;display:block;overflow:visible}
.g-line{fill:none;stroke:var(--red);stroke-width:2.5;vector-effect:non-scaling-stroke;stroke-dasharray:1;stroke-dashoffset:1;transition:stroke-dashoffset 2.2s var(--ease-io) .2s}
.g-area{fill:rgba(185,28,28,.08);opacity:0;transition:opacity 1s 1.6s}
.g-chart.go .g-line{stroke-dashoffset:0}
.g-chart.go .g-area{opacity:1}
.g-src{display:grid;gap:1.3cqw;margin-top:2.6cqw;width:52%}
.g-src span{display:grid;grid-template-columns:15cqw 1fr;align-items:center;gap:1.4cqw}
.g-src small{font-size:1.5cqw;color:var(--muted)}
.g-src i{height:1.5cqw;border-radius:9px;background:var(--ink);width:0;transition:width 1.2s var(--ease) .2s}
.g-src span:first-child i{background:var(--red)}
.g-src span.go i{width:var(--w)}
.g-toasts .toast{position:absolute;right:3cqw;width:44cqw;white-space:nowrap;font-size:1.65cqw;padding:1.3cqw 1.8cqw}
.g-toasts .toast:nth-child(1){bottom:16cqw}.g-toasts .toast:nth-child(2){bottom:9.5cqw}.g-toasts .toast:nth-child(3){bottom:3cqw}
.cursor{position:absolute;left:0;top:0;width:2.6cqw;height:2.6cqw;z-index:5;pointer-events:none;transform:translate(var(--cx,80cqw),var(--cy,60cqw));transition:transform 1s var(--ease-io)}
.cursor::before{content:"";position:absolute;inset:0;background:var(--ink);clip-path:polygon(0 0,100% 62%,55% 62%,38% 100%);filter:drop-shadow(0 0 0 #fff)}
.cursor::after{content:"";position:absolute;left:-1.6cqw;top:-1.6cqw;width:3.2cqw;height:3.2cqw;border-radius:50%;border:2px solid var(--red);opacity:0;transform:scale(.4)}
.cursor.click::after{animation:clk .6s var(--ease)}
@keyframes clk{0%{opacity:1;transform:scale(.4)}100%{opacity:0;transform:scale(1.8)}}
.illus{position:absolute;left:6%;bottom:2.6%;font:500 max(9px,1.5cqw)/1 var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
@media (max-width:960px){.svc-ui{grid-template-columns:1fr}.tabs,.stage{grid-column:1/-1}.stage{order:-1;aspect-ratio:4/3.4}}

/* PROCESS: stride run */
.run{position:relative;margin-top:clamp(70px,12vh,130px);padding-top:50px}
.rtrack{position:absolute;left:0;right:0;top:0;height:2px;background:var(--line)}
.rfill{position:absolute;inset:0;background:var(--red);transform-origin:left;transform:scaleX(var(--rp,0))}
.rstep{position:absolute;top:-5px;left:calc(var(--rp,0) * 100% - 30px);width:30px;height:12px;background:var(--red);transform:skewX(-45deg)}
.run ol{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:clamp(12px,1.2vw,18px)}
.rs{position:relative;display:grid;gap:12px;align-content:start;padding:clamp(20px,1.8vw,26px);border-radius:16px;background:rgba(255,255,255,.5);border:1px solid var(--line);opacity:.45;transform:translateY(10px);transition:opacity .7s var(--ease),transform .7s var(--ease),background .7s,box-shadow .7s}
.rs .rn{font:800 clamp(30px,2.6vw,44px)/1 var(--sans);letter-spacing:-.05em;color:#CFC9BF;transition:color .7s}
.rs h3{font-size:21px;letter-spacing:-.03em;line-height:1.15}
.rs p{font-size:15px;color:var(--muted)}
.rs.lit{opacity:1;transform:none;background:#fff;box-shadow:0 24px 50px -40px rgba(15,15,15,.35)}
.rs.lit .rn{color:var(--red)}
@media (max-width:960px){.run ol{grid-template-columns:1fr 1fr}}
@media (max-width:560px){.run ol{grid-template-columns:1fr}.rtrack{display:none}.run{padding-top:0}}

/* WHY: cards */
.why-row{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:40px 2vw;margin-top:clamp(60px,10vh,110px);align-items:start}
.why-row > p{grid-column:1/5;font:700 clamp(24px,2.3vw,36px)/1.2 var(--sans);letter-spacing:-.03em}
.wgrid{grid-column:5/13;display:grid;grid-template-columns:1fr 1fr;gap:clamp(12px,1.2vw,18px)}
.wcard{position:relative;overflow:hidden;display:grid;gap:12px;align-content:start;min-height:200px;padding:clamp(24px,2.2vw,32px);border-radius:18px;background:#fff;border:1px solid var(--line);box-shadow:0 24px 50px -40px rgba(15,15,15,.35);outline:none;isolation:isolate}
.wcard::before{content:"";position:absolute;inset:0;z-index:-1;background:var(--ink);clip-path:circle(0% at var(--px,90%) var(--py,10%));transition:clip-path .8s var(--ease)}
.wcard:hover::before,.wcard:focus-visible::before{clip-path:circle(150% at var(--px,90%) var(--py,10%))}
.wcard .wn{font:500 11px/1 var(--mono);letter-spacing:.14em;color:var(--red)}
.wcard h3{font-size:clamp(22px,1.9vw,30px);letter-spacing:-.035em;line-height:1.1;transition:color .5s}
.wcard p{color:var(--muted);font-size:15.5px;transition:color .5s}
.wcard .wbar{position:absolute;right:22px;top:24px;width:34px;height:12px;background:var(--red);transform:skewX(-45deg) translateX(140px);transition:transform .8s var(--ease)}
.wcard:hover h3,.wcard:focus-visible h3{color:#fff}
.wcard:hover p,.wcard:focus-visible p{color:rgba(255,255,255,.75)}
.wcard:hover .wbar,.wcard:focus-visible .wbar{transform:skewX(-45deg)}
@media (max-width:960px){.why-row{grid-template-columns:1fr}.why-row > p,.wgrid{grid-column:1/-1}}
@media (max-width:560px){.wgrid{grid-template-columns:1fr}}
@media (prefers-reduced-motion: reduce){[data-t]{opacity:1!important;transform:none!important}.rs{opacity:1;transform:none}}

.job .fx{display:grid;gap:8px;margin-top:8px;padding-top:16px;border-top:1px solid var(--line);transition:border-color .7s}
.job .fx span{font:500 10.5px/1 var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.job .fx s{font-size:15px;color:var(--muted);text-decoration-color:rgba(185,28,28,.6);text-decoration-thickness:1.5px;transition:color .7s}
.job.lit .fx s{color:var(--ink)}
.job.now .fx{border-color:rgba(255,255,255,.15)}
.job.now .fx s,.job.now .fx span{color:var(--on-ink-2)}
.approach .say{margin-left:0}
.approach .after-note{margin-left:0;max-width:52ch;font-size:18px}
/* founder */
.founder{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:40px 2vw;margin-top:clamp(70px,11vh,120px);align-items:center}
.founder figure{grid-column:1/5;margin:0;position:relative;border-radius:20px;overflow:hidden;aspect-ratio:4/5;background:var(--paper-2)}
.founder img{width:100%;height:100%;object-fit:cover}
.founder figure::after{content:"";position:absolute;left:18px;bottom:18px;width:46px;height:14px;background:var(--red);transform:skewX(-45deg)}
.founder .say2{grid-column:6/12;display:grid;gap:22px}
.founder .say2 p.big{color:var(--ink);max-width:none;font:400 clamp(30px,3.2vw,52px)/1.12 var(--serif);font-style:italic;letter-spacing:-.02em}
.founder .say2 p{font-size:17px;color:var(--muted);max-width:52ch}
.founder .sig{font:500 11px/1.5 var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--ink)}
@media (max-width:860px){.founder{grid-template-columns:1fr}.founder figure,.founder .say2{grid-column:1/-1}.founder figure{max-width:420px}}
/* two-step form */
.steps-ind{grid-column:1/-1;display:flex;align-items:center;gap:14px;font:500 11px/1 var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--on-ink-3)}
.steps-ind i{flex:1;height:2px;background:rgba(255,255,255,.14);position:relative;overflow:hidden}
.steps-ind i::after{content:"";position:absolute;inset:0;background:var(--red);transform-origin:left;transform:scaleX(var(--fs,.5));transition:transform .8s var(--ease)}
.fstep{grid-column:1/-1;display:grid;grid-template-columns:1fr 1fr;gap:34px 2.4vw}
.fstep[hidden]{display:none!important}
.frow{grid-column:1/-1;display:flex;flex-wrap:wrap;gap:16px 26px;align-items:center}
.back{all:unset;cursor:pointer;font:600 15px/1 var(--sans);color:var(--on-ink-2)}
.back:hover{color:var(--on-ink)}
.back:focus-visible{outline:2px solid var(--on-ink);outline-offset:4px}
.fnote{font-size:14px;color:var(--on-ink-3)}
#sent.ok{font-size:clamp(20px,1.8vw,26px);color:var(--on-ink);font-weight:600;letter-spacing:-.02em}
@media (max-width:860px){.fstep{grid-template-columns:1fr}}

/* AD SPEND */
.adspend .big{margin-top:32px;font:700 clamp(40px,6vw,108px)/1.02 var(--sans);letter-spacing:-.05em;max-width:18ch}
.adspend .big em{font-weight:400}
.adspend .w{color:#D9D3CA;transition:color .5s var(--ease)}
.adspend .w.on{color:var(--ink)}
.adspend em .w.on{color:var(--red)}
.adspend .small{margin:56px 0 0 calc(100% / 12 * 5);max-width:46ch;font-size:18px;color:var(--muted)}
@media (max-width:760px){.adspend .small{margin-left:0}.adspend .big{font-size:11vw}}

/* PROCESS */
.steps{list-style:none;margin:clamp(70px,12vh,130px) 0 0;padding:40px 0 0;display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:3vw;border-top:1px solid var(--line);counter-reset:s}
.steps li{display:grid;gap:12px;align-content:start;counter-increment:s}
.steps li::before{content:"0" counter(s);font:500 11px/1 var(--mono);letter-spacing:.14em;color:var(--red)}
.steps h3{font-size:22px;letter-spacing:-.03em;line-height:1.15}
.steps p{font-size:15px;color:var(--muted)}
@media (max-width:960px){.steps{grid-template-columns:1fr 1fr;row-gap:44px}}
@media (max-width:520px){.steps{grid-template-columns:1fr}}

/* WHY */
.why .row{align-items:start;margin-top:clamp(60px,10vh,110px)}
.why .row > p{grid-column:1/6;font:700 clamp(24px,2.3vw,36px)/1.2 var(--sans);letter-spacing:-.03em}
.why dl{grid-column:7/13;margin:0}
.why dt{font-weight:700;font-size:19px;letter-spacing:-.02em;padding-top:22px;border-top:1px solid var(--line)}
.why dd{margin:8px 0 26px;color:var(--muted);font-size:16px}
@media (max-width:860px){.why .row{grid-template-columns:1fr}.why .row > p,.why dl{grid-column:1/-1}.why dl{margin-top:40px}}

/* PRICING (warm) */
.price{background:linear-gradient(180deg,var(--paper) 0%,#F3ECE3 22%,#F1E8DE 100%);border-top:0}
.price .top{align-items:end}
.price .top h2{grid-column:1/8}
.price .top p{grid-column:9/13;color:var(--muted);font-size:16px}
.price .top p em{color:var(--ink);font-size:1.15em}
.tiers{list-style:none;margin:clamp(60px,10vh,100px) 0 0;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(14px,1.6vw,24px)}
.tier{position:relative;background:rgba(255,255,255,.72);border:1px solid rgba(15,15,15,.06);border-radius:18px;padding:clamp(26px,2.4vw,38px);display:grid;gap:18px;align-content:start;box-shadow:0 30px 60px -45px rgba(80,40,20,.35);transition:transform .8s var(--ease),box-shadow .8s var(--ease)}
.tier:hover{transform:translateY(-6px);box-shadow:0 40px 70px -40px rgba(80,40,20,.4)}
.tier .lvl{display:flex;gap:5px;height:12px}
.tier .lvl i{width:22px;height:9px;background:#E3DCD2;transform:skewX(-45deg)}
.tier .lvl i.on{background:var(--red)}
.tier .lvl i.on.k{background:var(--ink)}
.tier h3{font-size:clamp(21px,1.7vw,26px);letter-spacing:-.03em;line-height:1.15}
.tier .amt{font:800 clamp(44px,4vw,68px)/.9 var(--sans);letter-spacing:-.055em;font-variant-numeric:tabular-nums}
.tier .amt small{display:block;margin-bottom:10px;font:500 11px/1 var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.tier p{color:var(--muted);font-size:15.5px}
.tier ul{list-style:none;margin:0;padding:16px 0 0;border-top:1px solid rgba(15,15,15,.08);display:grid;gap:9px;font-size:15px}
.tier ul li{display:flex;gap:12px;align-items:baseline}
.tier ul li::before{content:"";flex:none;width:10px;height:5px;background:var(--red);transform:skewX(-45deg) translateY(-3px)}
.tier.mid{background:#fff;border-color:rgba(185,28,28,.25)}
.price .note{margin-top:34px;display:flex;flex-wrap:wrap;gap:16px 30px;align-items:center;font-size:15.5px;color:var(--muted)}
@media (max-width:960px){.price .top{grid-template-columns:1fr}.price .top h2,.price .top p{grid-column:1/-1}.price .top p{margin-top:20px}.tiers{grid-template-columns:1fr}}

/* CLOSE */
.close{position:relative;background:var(--ink);color:var(--on-ink);padding:clamp(130px,22vh,240px) var(--gx) 0}
.close h2{font-size:clamp(64px,11vw,210px);letter-spacing:-.07em;line-height:.86;max-width:12ch}
.close h2 em{color:var(--red)}
.close .lead{margin-top:clamp(40px,7vh,72px);max-width:46ch;font-size:clamp(18px,1.5vw,22px);line-height:1.5;color:var(--on-ink-2)}
.contact{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:40px 2vw;margin-top:clamp(80px,13vh,140px);padding-top:56px;border-top:1px solid var(--ink-line)}
.contact .direct{grid-column:1/4;display:grid;gap:28px;align-content:start}
.contact .direct .k{font:500 11px/1 var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--on-ink-3);margin-bottom:10px}
.contact .direct .v{font:600 clamp(19px,1.6vw,24px)/1.3 var(--sans);letter-spacing:-.02em;word-break:break-word}
.contact .direct .v.em{font-size:clamp(16px,1.3vw,20px);white-space:nowrap;word-break:normal}
.contact .direct .s{font-size:14.5px;color:var(--on-ink-2)}
form{grid-column:5/13;display:grid;grid-template-columns:1fr 1fr;gap:34px 2.4vw}
form label{display:grid;gap:10px;font:500 11px/1.3 var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--on-ink-3)}
form .full{grid-column:1/-1}
form input,form textarea,form select{font:400 19px/1.4 var(--sans);letter-spacing:-.01em;text-transform:none;color:var(--on-ink);background:transparent;border:0;border-bottom:1px solid rgba(255,255,255,.24);border-radius:0;padding:6px 0 14px;width:100%;transition:border-color .5s;-webkit-appearance:none;appearance:none}
form select{background-image:linear-gradient(45deg,transparent 50%,currentColor 50%),linear-gradient(135deg,currentColor 50%,transparent 50%);background-position:calc(100% - 12px) 50%,calc(100% - 6px) 50%;background-size:6px 6px;background-repeat:no-repeat;padding-right:28px;cursor:pointer}
form select option{color:#0F0F0F;background:#F9F8F6}
form input::placeholder,form textarea::placeholder{color:rgba(255,255,255,.3)}
form input:focus,form textarea:focus,form select:focus{outline:none;border-color:var(--on-ink)}
form textarea{min-height:84px;resize:vertical}
form .send{grid-column:1/-1;justify-self:start}
form .send:focus-visible{outline-color:var(--on-ink)}
#sent{grid-column:1/-1;font-size:15px;color:var(--on-ink-2)}
.foot{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:20px 40px;margin-top:clamp(110px,16vh,180px);padding:32px 0 calc(36px + env(safe-area-inset-bottom,0px));border-top:1px solid var(--ink-line);font-size:13px;color:var(--on-ink-3)}
.foot .logo{width:150px;color:var(--on-ink)}
.foot a{text-decoration:none}
.foot a:hover{color:var(--on-ink)}
.foot nav{display:flex;flex-wrap:wrap;gap:8px 24px}
@media (max-width:860px){
  .contact{grid-template-columns:1fr}
  .contact .direct,form{grid-column:1/-1}
  form{grid-template-columns:1fr}
}

.lanes-bg{position:fixed;inset:0;width:100%;height:100%;z-index:0;pointer-events:none}
main,.nav{position:relative}
main{z-index:1}
.flag{position:fixed;right:var(--gx);bottom:calc(14px + env(safe-area-inset-bottom,0px));z-index:85;padding:7px 12px;border-radius:999px;background:var(--ink);color:var(--on-ink);font:500 10.5px/1 var(--mono);letter-spacing:.08em}
.on-dark .flag{background:var(--on-ink);color:var(--ink)}

@media (prefers-reduced-motion: reduce){
  *,*::before,*::after{animation:none!important;transition:none!important}
  .js .fade,.js .intro,.js .card{transform:none!important;opacity:1!important}
  .js .disp .tx{opacity:1!important}
  .disp .bar{display:none}
  .adspend .w{color:inherit!important}
  .adspend em .w{color:var(--red)!important}
  .site{transform:none!important}
}

/* primary nav */
.nav-links{display:flex;gap:clamp(18px,2vw,30px);font:600 14px/1 var(--sans)}
.nav-links a{position:relative;text-decoration:none;opacity:.62;transition:opacity .3s}
.nav-links a:hover,.nav-links a[aria-current]{opacity:1}
.nav-links a[aria-current]::after{content:"";position:absolute;left:0;right:0;bottom:-8px;height:2px;background:var(--red)}
.nav-cta{color:var(--red)}
.on-dark .nav-cta{color:#fff}
@media (min-width:1101px){.menu-btn{display:none}}
@media (max-width:1100px){.nav-links{display:none}}
.overlay ol{gap:clamp(2px,.6vh,8px)}
.overlay li a{font-size:clamp(34px,5.4vw,80px)}
.menu-open .overlay li:nth-child(6) a{transition-delay:.25s}.menu-open .overlay li:nth-child(7) a{transition-delay:.3s}.menu-open .overlay li:nth-child(8) a{transition-delay:.35s}.menu-open .overlay li:nth-child(9) a{transition-delay:.4s}
.more{margin-top:clamp(40px,6vh,64px)}
.steps-list{list-style:none;margin:clamp(50px,8vh,90px) 0 0;padding:0;border-top:1px solid var(--ink)}
.steps-list li{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:12px 2vw;padding-block:clamp(26px,4vh,40px);border-bottom:1px solid var(--line)}
.steps-list .sn{grid-column:1/2;font:800 clamp(28px,2.6vw,44px)/1 var(--sans);letter-spacing:-.05em;color:var(--red)}
.steps-list h3{grid-column:2/6;font-size:clamp(24px,2.2vw,34px);letter-spacing:-.04em;line-height:1.1}
.steps-list .sd{grid-column:7/13;display:grid;gap:14px;font-size:16.5px;color:var(--muted)}
.steps-list .sd b{color:var(--ink);font-weight:600}
@media (max-width:860px){.steps-list li{grid-template-columns:auto 1fr}.steps-list .sn{grid-column:1}.steps-list h3,.steps-list .sd{grid-column:2}}
.svc-deep{list-style:none;margin:clamp(50px,8vh,90px) 0 0;padding:0}
.svc-deep > li{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:24px 2vw;padding-block:clamp(40px,7vh,80px);border-top:1px solid var(--line)}
.svc-deep .sn{grid-column:1/2;font:500 12px/1 var(--mono);letter-spacing:.1em;color:var(--red);padding-top:.8em}
.svc-deep h3{grid-column:2/7;font-size:clamp(36px,4.4vw,80px);letter-spacing:-.06em;line-height:.92}
.svc-deep .sd{grid-column:8/13;display:grid;gap:16px;font-size:17px;color:var(--muted)}
.svc-deep .sd b{color:var(--ink);font-weight:600}
.svc-deep .sd ul{list-style:none;margin:6px 0 0;padding:0;display:grid;gap:10px;color:var(--ink);font-size:16px}
.svc-deep .sd ul li{display:flex;gap:12px;align-items:baseline}
.svc-deep .sd ul li::before{content:"";flex:none;width:10px;height:5px;background:var(--red);transform:skewX(-45deg) translateY(-3px)}
@media (max-width:860px){.svc-deep > li{grid-template-columns:auto 1fr}.svc-deep h3,.svc-deep .sd{grid-column:2}}
.contact-page{padding-top:clamp(40px,6vh,64px);padding-bottom:clamp(72px,11vh,128px)}
.contact-page .contact{margin-top:0}
.cta-close .row{display:flex;flex-wrap:wrap;gap:22px 34px;align-items:center;margin-top:clamp(36px,6vh,56px)}
.cta-close .row .ul{color:var(--on-ink)}
.cta-close .contactline{margin-top:clamp(50px,8vh,80px);display:flex;flex-wrap:wrap;gap:12px 40px;font:600 clamp(17px,1.4vw,21px)/1.3 var(--sans);color:var(--on-ink-2)}
.cta-close .contactline small{display:block;font:500 11px/1.5 var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--on-ink-3);margin-bottom:6px}

/* ---------- inner pages ---------- */
.phero{position:relative;padding:clamp(140px,22vh,220px) var(--gx) clamp(80px,12vh,130px)}
.phero h1{margin-top:26px;font-size:clamp(52px,8.4vw,160px);letter-spacing:-.065em;line-height:.9;max-width:14ch}
.phero .lead{margin-top:clamp(30px,5vh,48px);max-width:56ch;font-size:clamp(18px,1.4vw,21px);color:var(--muted)}
.phero .ctas{margin-top:34px}
.crumb{font:500 11px/1.5 var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.crumb a{text-decoration:none}.crumb a:hover{color:var(--red)}
.meta{margin-top:clamp(50px,8vh,80px);display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:20px 2vw;border-top:1px solid var(--ink);padding-top:22px}
.meta div{display:grid;gap:8px}
.meta b{font-weight:600;font-size:16.5px}
.meta a{color:var(--red)}
@media (max-width:860px){.meta{grid-template-columns:1fr 1fr}}
.twoc{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:30px 2vw;margin-top:clamp(50px,8vh,90px)}
.twoc > :first-child{grid-column:1/6;font:700 clamp(24px,2.3vw,36px)/1.2 var(--sans);letter-spacing:-.03em}
.twoc > :last-child{grid-column:7/13;display:grid;gap:18px;font-size:17.5px;color:var(--muted)}
.twoc > :last-child b{color:var(--ink);font-weight:600}
@media (max-width:860px){.twoc{grid-template-columns:1fr}.twoc > *{grid-column:1/-1!important}}
.ncards{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(12px,1.2vw,18px);margin-top:clamp(50px,8vh,90px)}
.ncards .need:last-child{grid-column:auto}
@media (max-width:960px){.ncards{grid-template-columns:1fr 1fr}}
@media (max-width:600px){.ncards{grid-template-columns:1fr}}
.searches{display:flex;flex-wrap:wrap;gap:12px;margin-top:clamp(40px,7vh,70px)}
.searches span{display:inline-flex;align-items:center;gap:12px;padding:14px 20px;border-radius:999px;background:#fff;border:1px solid var(--line);font-size:16px;box-shadow:0 20px 40px -34px rgba(15,15,15,.4)}
.searches span::before{content:"";width:12px;height:12px;border-radius:50%;border:2px solid var(--muted)}
.light-quote{margin:clamp(70px,12vh,130px) 0 0 calc(100% / 12 * 2);max-width:24ch;font:400 clamp(30px,3.6vw,60px)/1.12 var(--serif);font-style:italic;letter-spacing:-.02em}
.light-quote footer{margin-top:26px;font:500 11px/1.5 var(--mono);font-style:normal;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
@media (max-width:760px){.light-quote{margin-left:0}}
.faq{margin-top:clamp(50px,8vh,90px);border-top:1px solid var(--ink)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;gap:24px;align-items:center;padding:26px 0;font:700 clamp(19px,1.6vw,24px)/1.25 var(--sans);letter-spacing:-.02em}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"";flex:none;width:22px;height:9px;background:var(--line);transform:skewX(-45deg);transition:background .4s,transform .6s var(--ease)}
.faq details[open] summary::after{background:var(--red);transform:skewX(-45deg) translateX(6px)}
.faq summary:focus-visible{outline:2px solid var(--red);outline-offset:4px}
.faq details p{padding:0 0 26px;max-width:66ch;color:var(--muted);font-size:17px}
.cta-close .row{display:flex;flex-wrap:wrap;gap:22px 34px;align-items:center;margin-top:clamp(36px,6vh,56px)}
.cta-close .row .ul{color:var(--on-ink)}
.cta-close .contactline{margin-top:clamp(50px,8vh,80px);display:flex;flex-wrap:wrap;gap:12px 40px;font:600 clamp(17px,1.4vw,21px)/1.3 var(--sans);color:var(--on-ink-2)}
.cta-close .contactline small{display:block;font:500 11px/1.5 var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--on-ink-3);margin-bottom:6px}
.show .note-sm{font-size:14px;color:var(--muted)}
.built.light .notes-wrap{grid-column:9/13}
.proof.short{padding-bottom:clamp(90px,14vh,140px)}
.stat .v.word{font-size:clamp(70px,9vw,170px)}

.types a{text-decoration:none;background:linear-gradient(var(--red),var(--red)) 0 92%/0 3px no-repeat;transition:background-size .6s var(--ease)}
.types a:hover{background-size:100% 3px}

.founder.nophoto .say2{grid-column:1/10}
@media (max-width:860px){.founder.nophoto .say2{grid-column:1/-1}}
a.mail{color:inherit;text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:.22em;transition:color .2s}a.mail:hover,a.mail:focus-visible{color:var(--red)}
.hp{position:absolute!important;left:-10000px!important;width:1px;height:1px;overflow:hidden}
.legal-body{max-width:72ch}
.legal-body h2{margin:clamp(40px,6vh,64px) 0 14px;font:700 clamp(22px,2vw,30px)/1.15 var(--sans);letter-spacing:-.03em}
.legal-body h2:first-child{margin-top:0}
.legal-body p,.legal-body li{font-size:17px;line-height:1.65;color:var(--muted)}
.legal-body p+p{margin-top:14px}
.legal-body ul{margin:12px 0 0;padding:0;list-style:none;display:grid;gap:12px}
.legal-body li{position:relative;padding-left:28px}
.legal-body li::before{content:"";position:absolute;left:0;top:.62em;width:14px;height:5px;background:var(--red);transform:skewX(-45deg)}
.legal-body b{color:var(--ink);font-weight:700}
.legal-body a:not(.mail){color:inherit;text-decoration:underline;text-underline-offset:.22em}
.legal-body a:hover{color:var(--red)}
.legal-body ul+p{margin-top:16px}
.fpriv{margin-top:18px;font-size:13.5px;line-height:1.5;color:var(--on-ink-3)}
.fpriv a{color:inherit;text-decoration:underline;text-underline-offset:.2em}
.fpriv a:hover{color:#fff}